MARS Authority Control

Automated Services for Libraries, Authority Control, Machine Matching, and Marcadia

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Nate Cothran – new Product Manager of Automated Services

John Reese, the former Product Manager for Authority Control, has been promoted to Chief Operating Officer within our company. John is still available to all of us and we welcome his input whenever we get a chance to hear it.

This also means that Nate Cothran has been promoted to Vice President of Automation Services. What does this mean for you and your library? It means that the same dedication you are used to seeing with John will continue with Nate. It also means that you can feel free to contact Nate [ncothran[ a t ]bslw.com] or [800.288.1265 x255] with any questions or concerns you may have.

We thank you for your continued service and look forward to working with you always.

Every year in late November early December Backstage Library Works gathers its staff and jointly develops a plan of action for the following year.  Each department evaluates the market and its resources to develop a modus operandi for the New Year.  It is truly a grass roots process that invites all good ideas to be heard and plans to be developed.  The following is the direction the MARS team agreed upon for 2009.

What the automated authority control team would like to convey to our clients and to the library world is that Automated Authority Control is really for every library.  We feel that the automated authority control is a savings to all libraries.  The reduction in time spent by your staff as well as the access rich database the finished product produces is easily quantifiable.

We are implementing a three part approach to improving our product and our services for this year.  We will be focusing as always on service first and foremost.  We think that enhanced automation capabilities will improve our ability to deliver at a very cost effective rate.  We plan on preaching the gospel of authority control this year.  A detailed account for each area follows.

Service:

Our premise is that no matter how good your product is, your company will not progress nor stay in business if you do not deliver service above everything else.  Communications is the key to good service.  We not only want to communicate to our clients we want to reach all people interested in Authority control.  We have moved to do this by creating a communications center that leads to our recently created wiki, our blog and a new authority control form.  Last year we started our client centered listserv.  It has helped a few of our clients get answers to their ILS specific questions. http://ac.bslw.com/community/

Our client vendor relationship continues to be the best in this field.  We hope to improve on our vendor to ILS vendor relationship this year in hopes of making it easier to get ILS specific answers as needed when doing your automated authority control with Backstage.  We also want to establish more web based training for those of you who do not have the luxury of traveling for your organization.

Automation:

The Backstage authority control team is in the business of automation.  Our ability to design products that save you time and money is key to our success. Well designed processes that execute quickly and with minimal human intervention is our goal in automation.  Backstage was very successful in 2008 with bringing in new and large clients.  We deliver faster than any of our competition.  However, we believe we can do better. Our focus for 2009 will be to incorporate more multitasking into our automated processes.

Last year we moved the automated authority control software into the twenty-fist century.  We created a modern process run on today’s technology.  This year will be the year of enhancements.  The following are enhancements being considered by the MARS 2.0 team.

  • Death date fix (cost free)
  • Juvenile heading enhancement
  • Bibliographic maintenance product*
  • Auxiliary file improvements
  • 781/18X validation
  • Union Catalog of client local authority records

Cost Effectiveness:

Over the years the MARS team has developed a close relationship with their marketing and sales staff.  We plan on continuing this great relationship.  Our goal is to help them bring our message to the library world.  That message is this; automated authority control is the most cost effective way of doing authority control in your library and it is for all libraries. We want to bring our message to you.  We will be at all of the major trade shows this year.  We would love to come and see you personally and teach you and your staff about our automated process and the cost benefits.  Our sales representatives and product managers plan on literally hitting the road.  We will gladly visit your staff or present at your conferences. Let us know what your needs are and we will deliver.


* Currently Backstage maintains all of your authority records on site and delivers to you these authority records when a change occurs.  We would like to take this one step further and maintain your bibliographic database to be delivered to you along with the updated authority records.  This would eliminate relying on ILS reconciliation of new authority records with authorized bibliographic headings.

One thing I’ve noticed over the last few years working with Authority Control is that there has always been what I feel of as a lack of a knowledge base. A central place where I could go to find out the latest news, get opions from others I know and trust, and even those I don’t know. One thing I’ve found in Authority Control is that everybody has some thing valuable to add to the conversation.

Our hope is that the http://ac.bslw.com/community site can become a place where people share their ideas and thoughts on Authority Control, and through it, we can all have a better experience.

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